Google Penalty is a common term that refers to a negative impact on a website search ranking based on Google's search algorithm update.
Most Google punishes two algorithms through Google Panda and Google Penguin, whenever you avoid Webmaster Tools policies, these two reduce your page rank.
Penalties for Google
Number of ads
Avoid displaying multiple ads on one page, AdSense also hates it; Adsense offers only 3 ads and 4 banners on one page so if you are using more ads on a page panda, your website Must be penalized.
Black-hat SEO techniques
Black-hat SEO means the wrong way to get a higher rank in the search engine, generally black hat is the technique of SEO technology that breaks search engine rules and regulations, black hat SEO stuffing, unseen text ( Text color and background color) and doorway page This technique is wrong and illegal
Buying a Link
Always use true back links, because Google hates to buy back links
Duplicate content
Google Spiders always follow new content, if you face content from other sites and paste it on your site, then search engines recognize it easily Google also penalizes it.
Footer link
These things are not good for the names, site or blog designers of Foot Place and Company name
Broken external link
If there is a broken link on your site on any broken link on your site, then Google should take proper care so that the visitor is suffering from some problems, so check your links on time, if someone is broken Yes, then immediately broken links Many other reasons for the websites punished by Google which are listed below
- Internal 404 error
- Overusing H1 tags
- Links from sites in another language
- Keyword stuffed content
- Missing sitemap data
- Hidden links
- Scraped content
- Hidden content
- Anchor text overuse
- Neglecting hreflang
- Website timing out or down
- Keyword domains.
- Rented links.
- Using blog networks.
- Affiliate links all over the place.
- Site-wide links.
- Overusing meta keywords.
- Slow speeds.
- Spun content.
- Comment spam.
- Black hat SEO advice
- Hacked content.
- Speedy link building.
- Spam reports.
- Forum linking.
- Hiding your sponsors.
- Robots.txt flaws.
- Links to suspicious sites.
- Landing pages.
- Over-optimization.
- Advertorials.
- Too many outbound links.
- Redirection.
- Error codes.
- Duplicate metadata.
- Malicious backlinks.
- Targeted keywords.
- Smuggled links.
- Poor mobile websites.
- Few outbound links.
- Domain has a bad rep.
- Content theft.
- Prominent ads.
- Using a content farm.
- Beware of quick fixes.